Press Release
Plextek Ltd engaged as design authority for Gizmondo products
Plextek,
the independent electronics design consultancy, has just finalised a
multi-million pound deal with Gizmondo Europe Ltd, (www.Gizmondo.com)
to help design and develop the very latest 'lifestyle' games console
that will be launched onto the UK open market during the second quarter
of 2004.
As the design authority for Gizmondo, a wholly owned subsidiary of
US-headquartered Tiger Telematics, Inc., Plextek will work on the Gizmondo
advanced series of new and small handheld products that will combine
state of the art gaming and content, with GPS tracking.
Gizmondo is a trendy pocket-sized mobile console which brings together
highly desirable content including three-dimensional gaming, SMS texting
(with predictive text), MP3 music, video playback (MPEG4) and an in-built
digital camera. The handset will also be Bluetooth enabled (allowing
multi-player gaming) with accessories such as SD flash cards and stereo
headsets available too.
The GPS module on board is highly accurate and can even provide in-building
coverage (unlike most commonly-known GPS modules). Parents can keep
track of the device at most times. This, combined with all the other
'cool image' features, makes the product a 'must have' for children.
As the product uses the GSM mobile system, it will work in over 250
countries around the world.
Ian Murphy, Technical Director, Plextek says, "We think the Gizmondo
technology and products are very exciting and believe we can work closely
with Tiger to develop advanced versions with commercially attractive
technology and features. Our company's track record clearly indicates
our ability to provide Tiger with the new design features that they
have envisioned."
Mike Carrender, Chief Executive Officer of Tiger states, "We have
embellished and merged our business-to-business telematics experience
with the demands of consumer trends with dramatic effect. Our concept
is unique in that it combines a wide-range of high-level desirable content
at affordable prices. As far as we are aware, no other device contains
such a rich mixture of inspirational content.
We have searched long and hard for a developer who has the ability
and resource to complement our sales and marketing strategy. Plextek
already has a proven track record in communications development and
provides a hugely resourceful design engineering team to Gizmondo."
Delivery of the initial batch of 25,000 units is due within the second
quarter of 2004. Advanced orders are already in place.
Issued 17/10/2003