Marketing Executive

COMPANY VISION

Plextek is a leading choice for employees and customers for exceptional engineering and strategic innovation to create better, safer and more sustainable products and technologies.

OUR VALUES AND BELIEFS

Being a responsible business, we work with integrity and honesty. We share success with staff and with our communities.
We embrace diversity in outlook and work as a team with colleagues, customers and suppliers to provide the best technical solution and professional service experience.
We empower each other, we’re adaptable, show initiative and deliver on our commitments together.

THE ROLE

•  Reporting to the Head of Marketing
• Office based in Great Chesterford, Essex: within an easy commutable distance. Hybrid working potential but 3 days to be in the office

RESPONSIBILITIES

Campaigns

• Support the planning, creation and implementation of targeted campaigns to meet the marketing and business objectives.
• Measurement and improvement of campaign ROI, including the use of CRM HubSpot.
• Create tracked & SEO optimised landing pages using HubSpot or WordPress for strategic campaigns.

Contacts

• Work with the Head of Marketing with strategic contact building in the CRM, HubSpot, to meet lead generation targets.
• Implement contact building using prospecting tool, data gathering at events and gated content online.
• Assist with research into the behaviours of target clients, to allow better strategic targeting of messaging and Plextek brand awareness.

Content

• Content Creation: Write clear, persuasive, and engaging copy across multiple formats, including websites, email campaigns and social media.
• Create a calendar of technical content aimed at our target audience.
• Work with internal teams to extract the most engaging case studies for use online and in proposals.
• Provide Sales Team support with written content, such as proposals and presentations.
• Manage effective content distribution for lead generation.

Website

• Management and optimisation of the Plextek and IEX websites, including content building and SEO.
• Work with the Graphic Designer to create engaging content which is consistently branded across all channels.
• Work with website agency to maintain security, plugins and HubSpot connectivity.

Social Media

• Creating engaging but technical posts, working with Project Managers and Technical Leads for content and topics. Interpret technical content into effective messaging.
• Social media SEO. Measure results and optimise.
• Scheduling – optimise for target audience, continuous improvement using data.

Email Marketing

• Manage the creation of email campaigns using HubSpot, using email templates and basic HTML for lead generation.
• Work with the Graphic Designer to create compelling designs.
• Manage the scheduling, reporting and automating emails as required.
• Any other tasks required to support the Marketing & Sales teams in the running of successful marketing activities.

THE PERSON

• CIM qualifications completed or in progress.
• Digital and/or social media marketing management experience in a B2B organisation.
• Proven track record of implementing effective lead generation campaigns.
• Experience of SEO for effective global content distribution.
• Demonstrable leadership qualities and influencing of internal stakeholders.
• Well organised, with good attention to detail, and with the ability to maintain high levels of
  accuracy.
• Enthusiasm and perseverance, with a positive ‘can do’ attitude.
• Excellent communication skills.
• Forward-thinking, looking for ways to improve current ways of working and suggest new
  initiatives.
• Diligent attitude with the determination to see things through to completion.
• Willing to get stuck in with hands-on work as well as planning and analysis of results.
• Adaptable and willing to research and learn new skills.

COMPETENCIES

Essential

• Digital Media Analytics, including GA4.
• Social Media content creation for B2B.

Highly advantageous

• HubSpot CRM and Marketing HUB.
• WordPress or equivalent.
• SEA/PPC management.
• YouTube optimisation and publishing.
• SEO planning tools e.g., Moz, SEM rush.
• AI marketing tools.