Strategic Innovation

Ignite exponential logo

Ignite Exponential is our innovation unit. We help companies with sustained growth in uncertain times through strategic innovation, marketing, technology and design.

We engage in the detail of your strategic challenges and work with you to create innovation success. Find out more about Ignite Exponential here.

We’ve fused Plextek’s deep hands-on technical experience in sensing, data collection, communications and advanced computing (e.g. AI, IoT and Edge) with leading expertise in innovation strategy and design to create a new way to help businesses grow in these disruptive times.

We partner with global industry leaders across business functions and industries to redefine strategic challenges, identify new opportunities, fortify concepts before development and create winning solutions.

We are not restricted to specific innovation processes or methodologies, but bring a broad toolbox of approaches and experiences to co-create strategic innovation and design future offerings.

Projects by Ignite Exponential

The right innovation approach makes the difference between failure and success.

There are new risks, challenges and uncertainties in adjacent spaces compared to your core business so the most successful companies invest ~10% of R&D in transformational innovation creating ~70% of future returns*. But how should you innovate outside your core? 

That’s where Ignite Exponential, our strategic innovation and design unit comes in. We complement your internal team to define, design and deliver disruptive innovation. We help leaders to accelerate, increase return on investment and reduce the risks of failure.

* Ref. HBR/Monitor Group May 2012 Managing Your Innovation Portfolio

Where to play. How to win.


Innovation strategy

Technology road mapping

Capability building

Agile innovation retainers

User research & experience

Concept generation

Product design & development


IoT technology development

Software & hardware

Component sourcing

Manufacturing & supply chain

How to

Mountain biking

Innovation Capability

We helped a leading brand build on experience from non-competing innovation leaders to understand how it could succeed in IOT and connected products.

Where to

Retail store

Innovation Strategy

We challenged limiting assumptions and unblocked strategic barriers to help a leading consumer brand find competitive advantage to enter a new category.

What to

Telensa winning an award

Design & Development

We defined a new smart city concept and our multi-disciplinary design and engineering team rapidly brought the award winning new system to market.

Alan Cucknell

Head of Ignite Exponetial

Initially trained as an engineer, and with a passion for design, Alan has nearly 20 years of experience working with stakeholder insight, new business models and disruptive technology to help create winning innovation strategies for growth. Alan works across disciplines and industries, transferring insight, technologies and inspiration between domains.

Alan Cucknell, Plextek

Get In Touch

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